中文

Strategy

Consumers worry about economic recession, how should brands respond?

According to a consumer sentiment survey released by EY-Parthenon on Tuesday, nearly two-thirds of U.S. consumers believe a recession is likely, and financial confidence has dropped 12% compared to six months ago. Consumers are adjusting budgets and cutting discretionary spending, making competition among brands more intense. Experts suggest brands should focus on existing customers, reactivate dormant customers, and seize opportunities to acquire new customers.

Strategy
Sam's Club's first Chief Experience Officer departs

Sam's Club Chief Experience Officer Diana Marshall is set to leave, having driven the unification and enhancement of customer experience during her tenure. This is the latest executive change since Walmart CEO John Furner took office in February.

Strategy
Connecticut becomes latest state to ban dynamic pricing

Connecticut Governor Ned Lamont signed a bill prohibiting retailers from using personal identity data to customize prices, making it the second state after Maryland to implement such a ban. New York's state assembly passed a similar bill on the same day, pending Governor Kathy Hochul's signature. Colorado Governor Jared Polis vetoed a similar bill in his state, deeming its scope too broad.

Strategy
McDonald's Unveils 'NEXT' Growth Strategy: Focus on Customer Experience Tools and Employee Support

McDonald's CEO Chris Kempczinski outlined the company's latest strategic plan, called 'McDonald's > NEXT,' in an internal memo released on Monday. The plan covers menu innovation, customer co-creation, restaurant experience and productivity improvements, and redefining hospitality through people. Most initiatives are extensions of existing plans, including specialized teams for burgers, chicken, and beverages formed in 2025. The company also plans to test automated ordering systems and integrate employee onboarding and training tools to optimize operational efficiency.

Strategy
Victoria's Secret Drives Strong Sales Growth with Unified Brand Experience

Victoria's Secret CEO Hillary Super stated during the fiscal 2026 first-quarter earnings call that the company is designing "distinct" experiences for the Victoria's Secret and Pink brands to resonate with customers at every moment and channel of interaction. This strategy drove a 13% year-over-year increase in comparable sales and a 15% rise in net sales to $1.6 billion, exceeding company expectations.

Strategy
Economic pressure intensifies, consumers cut spending

Recent surveys show that rising prices for goods such as gasoline have dampened consumer confidence, with two-thirds of households already reducing spending. Reports from both the Conference Board and the University of Michigan indicate that inflation is straining household finances, retail sales growth is slowing, and economic outlook uncertainty is increasing.

Strategy
Kohl's Customer Experience Optimization Shows Initial Results, but Overall Business Remains Under Pressure

Kohl's CEO Michael Bender stated during the first quarter fiscal 2026 earnings call that the company's improvements to the omnichannel experience are reducing customer friction and enhancing consistency. Despite digital sales growing 4%, comparable sales decreased 1.1% year-over-year, with net sales falling to $3 billion, indicating ongoing pressure on business recovery.

Strategy

Our partners