Press Releases
Informa TechTarget to Integrate Buyer Intelligence with Demandbase by Q1 2027
Informa TechTarget announced plans to integrate its Buyer Intelligence solution with Demandbase by Q1 2027. Starting in January, joint customers will access Informa TechTarget's directly observed, person-level intent data and click-level behavioral insights natively within Demandbase, enabling more sophisticated ABM scoring, prioritization, propensity modeling, and multi-channel activation. The integration builds on last year's Account Intent Feed data integration and aims to help B2B marketing and sales teams move from signal to action faster and with greater precision.
Informa TechTarget (Nasdaq: TTGT), an indispensable partner for B2B intelligence, media, and marketing solutions, announced its plans to integrate its proprietary Buyer Intelligence solution with Demandbase, the pipeline engine for AI GTM, by Q1 2027. Beginning in January, joint customers will be able to access Informa TechTarget's directly observed, person-level intent data and click-level, behavioral insights natively within Demandbase. This means that every individual click, download, content view, and search query from buying group members within Informa TechTarget's audience ecosystem will be viewable—not just the aggregated summaries that other intent data suppliers provide. Capturing these granular, AI-ready data points directly within Demandbase will enable even more sophisticated ABM scoring and prioritization, propensity modeling, buying group identification, account list creation, and multi-channel activation.
This expanded partnership will make it easier than ever for B2B marketing and sales teams to access some of the richest buyer intelligence available in B2B via the industry's leading account-based GTM platform. With advanced account targeting capabilities and the detailed intelligence to drive hyper-personalized engagement at scale, this powerful combination will allow teams to dramatically increase ABM effectiveness and accelerate opportunities and revenue with the accounts and buying teams that matter the most. These specific, directly observed behavioral data and intent signals—such as Content Pain Points, Content Topics, and Activity Scores—come from known, opted-in contacts, offering visibility into buyer behavior not available anywhere else.
"Demandbase is one of our premier partners and a leader in GTM orchestration and ABM alignment, and integrating our Buyer Intelligence into their platform is a major priority for Informa TechTarget," said Luke Thornton, Head of Revenue Operations, Strategy & Corporate Development, Informa TechTarget. "With this new integration, we'll make it easier than ever for our shared customers to seamlessly incorporate our high-quality, exclusive, person-level signals into their ABM programs within Demandbase. B2B marketing and sales teams will be able to move from signal to action faster and with far greater precision than ever possible before."
Buyer Intelligence is Informa TechTarget's exclusive person-level intent data and insights, derived from the directly observed actions of its global business and technology decision-maker audience—whose members generate 1.9 million exclusive intent signals daily—based on the trusted expert guidance of Informa TechTarget's award-winning editorial properties and BrightTALK webinar communities.
Informa TechTarget has consistently been recognized as an industry leader in intent data, including recognition as a Leader and Customer Favorite in Forrester Wave™: Intent Data Providers For B2B, Q1 2025 (the most recent publication of this report); a Leader in the Frost Radar™: Account-Based Marketing Platforms; and a Leader in Research in Action's Vendor Selection Matrix for Revenue Marketing Automation Platforms.
"The more we understand about who's buying and what matters to them, the more effective every go-to-market decision becomes," said David Fiori, Senior Manager of Partnerships, Demandbase. "By bringing Informa TechTarget's person-level insights together with Demandbase's account intelligence and activation capabilities, we're giving customers an even clearer picture of their buyers, and greater precision in turning that understanding into pipeline."
This latest integration—which builds on last year's Informa TechTarget Account Intent Feed data integration—will bring the full power of Informa TechTarget's AI-enhanced Buyer Intelligence solution natively into the Demandbase platform for joint customers beginning in Q1 2027. Demandbase customers interested in learning more about incorporating Informa TechTarget's Buyer Intelligence into their ABM workflows are encouraged to contact their Informa TechTarget representative to schedule a consultation. To learn more about Buyer Intelligence, click here.
About Informa TechTarget
Informa TechTarget informs, influences and connects the world's technology buyers and sellers, and aims to be an indispensable partner in driving clients' go-to-market success. With a vast reach of over 220 highly targeted technology-specific digital properties and approximately 58 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market.
As a leading provider of market intelligence, industry journalism, brand and demand marketing solutions, content strategy and creation, and exclusive buyer intent data, we deliver expert-led, data-driven, and digitally enabled services that create significant impact and measurable outcomes for our clients. All of this is underpinned by a unique audience data ecosystem and fueled by buyer insights and expertise.
Informa TechTarget is headquartered in Boston, MA and has offices in 19 global locations. For more information, visit informatechtarget.com and follow us on LinkedIn.
© 2026 TechTarget, Inc. d/b/a Informa TechTarget. All rights reserved. All trademarks are the property of their respective owners.
About Demandbase
Demandbase 是 AI GTM 领域的领导者，正在定义代理式营销的新时代，帮助 B2B 收入团队围绕最有可能推动管道的账户来协调销售、营销和广告。通过在一个平台中连接购买信号、账户智能和进入市场执行，Demandbase 帮助团队优先处理重要事项、提升对绩效的可见性，并在客户旅程中更快行动。数千家企业使用 Demandbase 来简化进入市场执行、减少浪费性支出，并推动可衡量的收入成果。了解更多请访问 www.demandbase.com