Personalization
The Maryland General Assembly passed the Anti-Predatory Pricing Act, aiming to prohibit food retailers and third-party delivery services from using consumers' personal data for dynamic pricing. The bill has been submitted to Governor Wes Moore for signature, and if enacted, Maryland would become the first state in the nation to ban such practices. However, consumer advocacy groups point out that the bill contains exemption clauses and enforcement loopholes that may weaken its actual effectiveness.
MLB announced a deepened collaboration with Adobe, building on the data integration foundation from 2021, introducing tools such as GenStudio, Firefly Services, and LLM Optimizer to help the league and its 30 teams rapidly generate and deploy precise marketing content. The new features will roll out gradually this season, aiming to adapt to the shift in fan engagement methods in the era of social media and AI.