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Aptos, a unified commerce solutions provider, announced on May 6, 2026, that Boot Barn Holdings, Inc. will adopt the Aptos ONE point-of-sale platform across its more than 500 stores nationwide. The retailer aims to streamline IT operations, enhance customer experience, and support large-scale pop-up events through this modern, mobile-first solution. Boot Barn plans to more than double its current store count to 1,200.
Sogolytics today announced that it has been recognized as a Notable Vendor in the Forrester Research report, "Customer Feedback Management and Analytics Solutions Landscape, Q1 2026." The report maps the customer feedback management and analytics (CFM&A) field for CX professionals and enterprise buyers, and Sogolytics was included for its focus on industries such as healthcare, financial services, and education, as well as its standout performance in use cases like closed-loop feedback, customer journey understanding, and measuring CX ROI.
Stackable Labs announced on May 14, 2026, the launch of a new platform that allows developers to build rich interactive experiences on Zendesk Messenger, supporting real-time data, two-way workflows, and brand customization. The platform was developed by the agnoStack team and already has multiple partners including Stylo, ShadowRock, and Cordial.
Cloudbeds launched Ask Signals on June 8, 2026, a conversational AI interface based on its unified data architecture, Signals, designed to enable hotel teams to quickly access operational, guest, and revenue data insights through natural language interactions. As part of the Cloudbeds Spring Release, early pilot applications are now open.
Invoca's latest research shows that consumers' patience with brand response speed is sharply declining, with 79% of respondents switching to faster-responding competitors. Although AI is deeply embedded in the purchase journey, brands must balance speed and humanization, or they risk revenue loss.
The latest Sogolytics research shows that among the six major US airlines, Southwest Airlines leads comprehensively in customer experience and loyalty, while Frontier Airlines has the highest customer churn risk. Fares drive initial bookings, but service reliability, communication, and issue recovery determine repeat purchase intent.
Avelo Airlines announced on June 17, 2026, the launch of a new travel protection product, Disruption Assistance, powered by HTS (Hopper Technology Solutions), which passengers can opt to purchase when booking tickets on AveloAir.com or the Avelo mobile app. The product aims to provide immediate automated solutions for flight disruptions (typically delays of more than 2 hours on the same day or cancellations), including self-service rebooking on alternative flights or receiving a 100% refund.
In June 2026, Makeable Consulting surveyed 130 Canadian managers and senior professionals. The results show that 85% of respondents have used AI for customer insights, but only 44% say they trust AI as much as direct research. The report notes that AI applications focus on personalized experiences, feedback analysis, and behavioral pattern recognition, while qualitative aspects (such as motivations and reasons) still rely on traditional research methods.
A survey conducted by YouGov on behalf of Pegasystems found that 46% of consumers believe AI-driven customer service rarely or never delivers successful outcomes, and nearly two-thirds of consumers lack confidence in generative AI customer service. Although some business executives claim AI customer service is highly effective, consumers still trust human service more, with only 2% of respondents wanting to rely entirely on generative AI chatbots.
This week, Sogolytics launched Custom Integrations within its enterprise experience management platform, which connects thousands of apps, supports bidirectional data synchronization and multi-step conditional automation, and allows AI steps to be embedded in any workflow without additional engineering development.